{"id":374,"date":"2022-03-02T15:35:00","date_gmt":"2022-03-02T15:35:00","guid":{"rendered":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/?post_type=case-study&#038;p=374"},"modified":"2026-01-07T02:22:37","modified_gmt":"2026-01-07T02:22:37","slug":"simplyswim-case-study","status":"publish","type":"case-study","link":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/","title":{"rendered":"SimplySwim: A stroke of genius with embedded payments"},"content":{"rendered":"\n<div class=\"wp-block-custom-container bg-purple-200 mt-0 mb-0 pt-12 pb-24\"><div class=\"container\"><div class=\"columns-block max-w-2000\" id=\"columns-block_cf25674b2bab7fa1fc413e2fd621040f\">\n    <div class=\"flex flex-wrap columns-block-container -mx-5 -mt-12 justify-start\">\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-1\/2 lg:w-1\/2 xl:w-1\/2\"\n    id=\"column-block_1d0a2d33025d69842557c5708e8155df\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-start justify-center\">\n\n<p class=\"has-text-align-left is-style-default has-2-xl-font-size\"><strong>Industry<\/strong>: Fitness and Active Health<\/p>\n\n\n\n<p class=\"has-2-xl-font-size\"><strong>Location<\/strong>: Australia<\/p>\n\n\n\n<p class=\"has-2-xl-font-size\"><strong>Solution<\/strong>: Embedded Payments<\/p>\n\n<\/div>\n<\/div>\n\n\n<div class=\"column-block flex flex-col mt-12 px-5 -order-1 md:order-none w-full md:w-1\/2 lg:w-1\/2 xl:w-1\/2\"\n    id=\"column-block_b07ccf241cf672984fc7a93f8bf69c08\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-end justify-center\">\n\n<figure class=\"wp-block-image size-full\" style=\"--trig-delay:250ms\" data-trig=\"fade-up\"><img decoding=\"async\" width=\"850\" height=\"340\" src=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Untitled-design-81-850x340-1.png\" alt=\"\" class=\"wp-image-376\" srcset=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Untitled-design-81-850x340-1.png 850w, https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Untitled-design-81-850x340-1-300x120.png 300w, https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Untitled-design-81-850x340-1-768x307.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-custom-container bg-coral-200 mt-0 mb-0 pt-12 pb-12\"><div class=\"container\"><div class=\"case-studies-carousel-block is-style-light w-full md:py-[4.5rem]\" id=\"single-case-study-block_609bd4dae3af9fd2a613b4a4025e37e3\">\n        <div class=\"relative\">\n            <div class=\"relative z-[3] flex flex-col justify-start flex-1 p-8 bg-white shadow-xl 2xl:p-10 rounded-xl\">\n                <div class=\"w-full swiper case-studies-carousel-swiper\">\n                    <div class=\"swiper-wrapper\">\n                                                                                                            <div class=\"bg-white swiper-slide !h-auto\">\n                                                                            <p class=\"text-lg lg:text-[1.5rem] !font-normal !leading-tight\">\n                                            The customer service we get from Worldpay for Platforms has always been amazing. I know when we\u2019re onboarding new clients, any trouble on either end of the portal will be quickly sorted out within minutes or even seconds. When an issue arises on an integration call with clients, it helps to have the problems resolved quickly, bringing a level of professionalism our clients have grown to expect.\n                                        <\/p>\n                                                                                                                <div class=\"flex flex-wrap mt-8\">\n                                            <p class=\"!mt-0\">\n                                                                                                                                                    Kylie McGrath | SimplySwim\n                                                                                            <\/p>\n                                        <\/div>\n                                                                        <div\n                                        class=\"flex flex-col flex-wrap justify-between mt-8 md:items-end md:flex-row md:flex-nowrap\">\n                                                                                                                    <\/div>\n                                <\/div>\n                                                            <div class=\"bg-white swiper-slide !h-auto\">\n                                                                            <p class=\"text-lg lg:text-[1.5rem] !font-normal !leading-tight\">\n                                            The support for end users has been fantastic. The team has taken the time to get to know how our Direct Debit module works so when our swim school clients call for support, they get someone who understands our product and how to help.\n                                        <\/p>\n                                                                                                                <div class=\"flex flex-wrap mt-8\">\n                                            <p class=\"!mt-0\">\n                                                                                                                                                    Kylie McGrath | SimplySwim\n                                                                                            <\/p>\n                                        <\/div>\n                                                                        <div\n                                        class=\"flex flex-col flex-wrap justify-between mt-8 md:items-end md:flex-row md:flex-nowrap\">\n                                                                                                                    <\/div>\n                                <\/div>\n                                                            <div class=\"bg-white swiper-slide !h-auto\">\n                                                                            <p class=\"text-lg lg:text-[1.5rem] !font-normal !leading-tight\">\n                                            It\u2019s fantastic to work with a company that\u2019s as invested in growing your numbers as it is in growing its own.\n                                        <\/p>\n                                                                                                                <div class=\"flex flex-wrap mt-8\">\n                                            <p class=\"!mt-0\">\n                                                                                                                                                    Founder &amp;amp; Managing Director | SimplySwim\n                                                                                            <\/p>\n                                        <\/div>\n                                                                        <div\n                                        class=\"flex flex-col flex-wrap justify-between mt-8 md:items-end md:flex-row md:flex-nowrap\">\n                                                                                                                    <\/div>\n                                <\/div>\n                                                            <div class=\"bg-white swiper-slide !h-auto\">\n                                                                            <p class=\"text-lg lg:text-[1.5rem] !font-normal !leading-tight\">\n                                            Between the dedicated, expert guidance and comprehensive API documentation provided, SimplySwim was able to coast through the implementation process.\n                                        <\/p>\n                                                                                                                <div class=\"flex flex-wrap mt-8\">\n                                            <p class=\"!mt-0\">\n                                                                                                                                                    Founder &amp;amp; Managing Director | SimplySwim\n                                                                                            <\/p>\n                                        <\/div>\n                                                                        <div\n                                        class=\"flex flex-col flex-wrap justify-between mt-8 md:items-end md:flex-row md:flex-nowrap\">\n                                                                                                                    <\/div>\n                                <\/div>\n                                                                        <\/div>\n                    <div class=\"relative mt-5\">\n                        <div class=\"swiper-pagination case-studies-carousel-pagination swiper-pagination-blue !top-0\">\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div\n                class=\"absolute top-0 lg:top-2 xl:top-0 origin-left right-[25%] hidden md:block md:w-40 md:h-40 lg:w-28 lg:h-28 xl:w-40 xl:h-40 -rotate-45 bg-gradient-to-r from-coral-700 via-coral-700 to-purple\/35 rounded-[2.6875rem]\">\n            <\/div>\n            <div\n                class=\"absolute bottom-0 lg:bottom-2 xl:bottom-0 origin-left left-[30%] hidden md:block md:w-40 md:h-40 lg:w-28 lg:h-28 xl:w-40 xl:h-40 rotate-45 bg-coral-700 rounded-[2.6875rem]\">\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n\n\n<section class=\"blog-contents-block py-12 lg:py-24\" x-data=\"blogContents('', [])\">\n    <div class=\"container relative\">\n        <div class=\"flex flex-wrap -mt-8 lg:-mx-4\">\n            <div class=\"order-1 w-full mt-8 lg:px-4 lg:flex-1 lg:order-0\">\n                <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading mb-0\" id=\"h-how-a-management-platform-for-swim-schools-is-making-a-splash-with-worldpay-for-platforms-as-its-payments-partner\">How a management platform for swim schools is making a splash with Worldpay for Platforms as its payments partner<\/h2>\n\n\n\n<p class=\"has-xl-font-size\">SimplySwim is a leading cloud-based management platform designed specifically for swim schools. It was built by a team with 20+ years of experience in the swim school industry, led by Kylie McGrath, Founder and Managing Director.<br><br>After years of managing swim schools, Kylie was talking with a friend that owned a swim school about the business admin issues they were facing. By combining the knowledge of the business, experience in the industry and expertise of her software developer husband, it was clear to Kylie that the right solution would alleviate some of the day-to-day stress this swim school was dealing with. Initially, the idea was to create a custom software for that one swim school to solve issues that no other software out there had been able to tackle.<br><br>SimplySwim went live in 2010 and word spread quickly within the industry \u2014 a swim school was running a program that was meeting their very specific needs. Before long, SimplySwim officially entered the market with a highly configurable cloud-based solution.<br><br>\u201cWe built custom software for one swim school at first, then we realised the demand and began growing our client base and users predominantly by recommendation. Now we have a few hundred swim centres of all sizes across the country using SimplySwim\u201d Kylie shared.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading mb-0\" id=\"h-challenge-nbsp\"><strong>Challenge<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-xl-font-size\"><strong>Perfecting their stroke with payments<\/strong><br><br>Right out of the gate, the SimplySwim platform included a Direct Debit module so its swim schools could accept recurring or instalment payments. However, it didn\u2019t take long to realise their provider was barely treading water in the eyes of clients.<br><br>Kylie explained, \u201cThe fees were too high and the customer service was not at the level our clients were used to getting from us. So based on that feedback, we decided to start exploring some different options.\u201d<br><br>SimplySwim also offered an Australian Banking Association (ABA) payments solution, but it wasn\u2019t enough. It lacked the flexibility they wanted to give their clients.<br><br>At that point, Kylie and her team realised that if SimplySwim was going to revamp their Direct Debit solution, they were going to do it the right way where they could offer clients the very best.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading mb-0\" id=\"h-solution-nbsp\"><strong>Solution<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-xl-font-size\">They wanted to implement a secure, API solution that provided clients with more flexibility and control. Modern features like electronic DDR forms would save clients time and money previously spent on completing paper forms that require manual entry and proper disposal.<br><br>Kylie and the team realised reinventing SimplySwim payments would not only require the right solution but also the right partner. They did their homework and ended up with a great Australian-based team in Worldpay for Platforms. The ability to call anytime and actually get a local team member to pick up the phone was really reassuring.<br><br>How Worldpay for Platforms offered a lifeline<br><br>It was important to SimplySwim to choose a payments integration partner that shared the same ethos and had the same sort of relationship with its clients as they did. Worldpay for Platforms proved the right fit on that level and many others.<br><br>The customer service from Worldpay for Platforms has always been amazing. When onboarding new clients, any trouble on either end of the portal is quickly sorted out within minutes or even seconds. When an issue arises on an integration call with clients, problems are resolved quickly, bringing a level of professionalism clients have grown to expect.<br><br>Between the dedicated, expert guidance and comprehensive API documentation provided, SimplySwim was able to coast through the implementation process. The support for end users has been fantastic. The team has taken the time to get to know how the Direct Debit module works so when swim school clients call for support, they get someone who understands the product and how to help.<br><br>In addition, Worldpay for Platforms worked with SimplySwim to create a special offer for clients to switch to the new payments solution. Being able to reward clients for making the move helped overcome the hesitancy of switching providers or trialling Direct Debit in their business for the first time.<\/p>\n\n\n\n<p class=\"has-xl-font-size\"><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading mb-0\" id=\"h-partnership-results-nbsp\"><strong>Partnership results<\/strong>&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-purple-tickbox\">\n<li class=\"has-xl-font-size\"><strong>Increased revenue growth:<\/strong><br>The partnership helped SimplySwim increase revenue, enabling the business to hire additional staff sooner than originally projected.<\/li>\n\n\n\n<li class=\"has-xl-font-size\"><strong>Improved payment confidence:<\/strong><br>With reliable Direct Debit and strong support from Worldpay for Platforms, SimplySwim gained the confidence to stand behind its payments offering and reassure clients that payments would continue to get easier.<\/li>\n\n\n\n<li class=\"has-xl-font-size\"><strong>Greater operational focus:<\/strong><br>Reduced payment friction has freed up time for SimplySwim to focus on sales, new leads and working with existing clients to improve their processes.<\/li>\n\n\n\n<li class=\"has-xl-font-size\"><strong>Stronger client adoption:<\/strong><br>Special incentives for switching to the new payments solution helped overcome client hesitancy around changing providers or trialling Direct Debit for the first time.<\/li>\n\n\n\n<li class=\"has-xl-font-size\"><strong>Enhanced customer experience:<\/strong><br>Through integrated technology, diligent support and expert guidance, SimplySwim delivers a more seamless payment experience aligned with world-class user experience and customer service.<\/li>\n<\/ul>\n\n<\/div>\n            <\/div>\n            <div class=\"w-full mt-8 lg:px-4 lg:max-w-96 lg:order-1\">\n                <div class=\"w-full lg:sticky lg:top-36\">\n                                                            <div class=\"flex flex-wrap items-center w-full gap-2 p-6\">\n                        <p class=\"!mb-0\">Share:<\/p>\n                        <div class=\"flex items-center gap-y-2 gap-x-4\">\n                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" fill=\"none\">\n                                    <rect width=\"33.471\" height=\"33.471\" x=\".389\" y=\".951\" stroke=\"#1B1B6F\"\n                                        stroke-width=\".778\" rx=\"16.735\" \/>\n                                    <path fill=\"#1B1B6F\"\n                                        d=\"M17.806 15.493v-1.5c0-.677.156-1.02 1.25-1.02h1.372v-2.52h-2.29c-2.806 0-3.732 1.236-3.732 3.359v1.681h-1.844v2.52h1.844v7.562h3.4v-7.561h2.311l.311-2.52h-2.622Z\" \/>\n                                <\/svg>\n                            <\/a>\n                            <a href=\"https:\/\/twitter.com\/share?url=https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"36\" height=\"36\" fill=\"none\">\n                                    <rect width=\"34.084\" height=\"34.084\" x=\".646\" y=\".958\" stroke=\"#1B1B6F\"\n                                        stroke-width=\".793\" rx=\"17.042\" \/>\n                                    <g clip-path=\"url(#twitter-share)\">\n                                        <path fill=\"#1B1B6F\"\n                                            d=\"M22.517 10.147h2.626l-5.736 6.574 6.749 8.946h-5.284l-4.139-5.427-4.736 5.427H9.369l6.136-7.032-6.474-8.488h5.42l3.74 4.959 4.326-4.959Zm-.92 13.944h1.455l-9.394-12.45h-1.56l9.498 12.45Z\" \/>\n                                    <\/g>\n                                    <defs>\n                                        <clipPath id=\"twitter-share\">\n                                            <path fill=\"#fff\" d=\"M9.031 9.345h17.125V26.47H9.031z\" \/>\n                                        <\/clipPath>\n                                    <\/defs>\n                                <\/svg>\n                            <\/a>\n                            <a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" fill=\"none\">\n                                    <rect width=\"33.471\" height=\"33.471\" x=\".514\" y=\".951\" stroke=\"#1B1B6F\"\n                                        stroke-width=\".778\" rx=\"16.735\" \/>\n                                    <path fill=\"#1B1B6F\"\n                                        d=\"M12.952 26.249H9.737V14.324h3.215v11.925Zm-1.607-13.3c-1.036 0-1.876-.857-1.876-1.912 0-1.056.84-1.913 1.876-1.913 1.035 0 1.875.857 1.875 1.912 0 1.056-.839 1.913-1.875 1.913Zm14.47 13.3H22.6v-6.075c0-3.652-4.287-3.375-4.287 0v6.075h-3.216V14.324h3.216v1.913c1.496-2.803 7.503-3.01 7.503 2.684v7.328Z\" \/>\n                                <\/svg>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-custom-container bg-transparent mt-0 mb-0 pt-12 pb-12\" style=\"background-image:url(https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-content\/uploads\/2025\/02\/Mask-group.png);background-size:cover\"><div class=\"container\">\n<p class=\"is-style-label-black\">Curious to see what you could achieve with integrated payments?<\/p>\n\n\n\n<h2 class=\"wp-block-heading mb-0\" id=\"h-get-in-touch-with-a-payments-specialist-today\">Get in touch with a payments specialist today<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-blue-default-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/get-started\/\">Get started<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-custom-container bg-transparent mt-0 mb-0 pt-12 pb-24\" style=\"background-image:url(\/wp-content\/uploads\/2025\/01\/cards-bg2.png);background-size:cover\"><div class=\"container\">\n<h2 class=\"wp-block-heading mb-0\" id=\"h-explore-more-stories\">Explore more stories<\/h2>\n\n\n<div class=\"related-case-studies-block -mx-4 first:mt-0 mt-10\" id=\"related-case-studies-block_46dbd0e4b51c66198c592140925cfcb9\">\n        <div class=\"swiper related-case-studies-swiper\">\n            <div class=\"swiper-wrapper\">\n                                    <div class=\"flex h-auto px-4 mt-5 swiper-slide\">\n                        <div class=\"flex flex-col w-full h-full overflow-hidden bg-white shadow-xl rounded-xl\">\n            <div class=\"px-6 py-0.5 bg-purple\">\n            <div class=\"flex items-center justify-center\">\n                <img decoding=\"async\" class=\"w-3\/4 h-auto sm:w-auto\" src=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/case-study-logo-4.png\"\n                    alt=\"\">\n            <\/div>\n        <\/div>\n        <div class=\"flex flex-col justify-start h-full p-8 2xl:p-12\">\n        <p class=\"is-style-label-black\">Customer Story<\/p>\n                    <h6 class=\"!text-xl\">Powering seamless fitness experiences with embedded payments at Xoda<\/h6>\n                            <p class=\"text-base leading-tight\">How Worldpay for Platforms is supporting Xoda in transforming the way fitness businesses engage, charge, and grow<\/p>\n                <div class=\"mt-auto\">\n            <a class=\"mt-10 btn btn-blue-outline\"\n                href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/xoda\/\">Read more<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                    <div class=\"flex h-auto px-4 mt-5 swiper-slide\">\n                        <div class=\"flex flex-col w-full h-full overflow-hidden bg-white shadow-xl rounded-xl\">\n            <div class=\"px-6 py-0.5 bg-purple\">\n            <div class=\"flex items-center justify-center\">\n                <img decoding=\"async\" class=\"w-3\/4 h-auto sm:w-auto\" src=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-content\/uploads\/sites\/2\/2022\/03\/case-study-logo.png\"\n                    alt=\"\">\n            <\/div>\n        <\/div>\n        <div class=\"flex flex-col justify-start h-full p-8 2xl:p-12\">\n        <p class=\"is-style-label-black\">Customer Story<\/p>\n                    <h6 class=\"!text-xl\">Perfecting their stroke with payments<\/h6>\n                            <p class=\"text-base leading-tight\">How a management platform for swim schools is making a splash with Worldpay for Platforms as its payments partner<\/p>\n                <div class=\"mt-auto\">\n            <a class=\"mt-10 btn btn-blue-outline\"\n                href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/\">Read more<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                    <div class=\"flex h-auto px-4 mt-5 swiper-slide\">\n                        <div class=\"flex flex-col w-full h-full overflow-hidden bg-white shadow-xl rounded-xl\">\n            <div class=\"px-6 py-0.5 bg-purple\">\n            <div class=\"flex items-center justify-center\">\n                <img decoding=\"async\" class=\"w-3\/4 h-auto sm:w-auto\" src=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/case-study-logo-3.png\"\n                    alt=\"\">\n            <\/div>\n        <\/div>\n        <div class=\"flex flex-col justify-start h-full p-8 2xl:p-12\">\n        <p class=\"is-style-label-black\">Customer Story<\/p>\n                    <h6 class=\"!text-xl\">SimpleRent leverages Worldpay for Platforms \u2018Payment Engine\u2019<\/h6>\n                            <p class=\"text-base leading-tight\">How SimpleRent built its disruptive payments software on the shoulders of Worldpay for Platforms.<\/p>\n                <div class=\"mt-auto\">\n            <a class=\"mt-10 btn btn-blue-outline\"\n                href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplerent\/\">Read more<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                    <div class=\"flex h-auto px-4 mt-5 swiper-slide\">\n                        <div class=\"flex flex-col w-full h-full overflow-hidden bg-white shadow-xl rounded-xl\">\n            <div class=\"px-6 py-0.5 bg-purple\">\n            <div class=\"flex items-center justify-center\">\n                <img decoding=\"async\" class=\"w-3\/4 h-auto sm:w-auto\" src=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/case-study-logo-1.png\"\n                    alt=\"\">\n            <\/div>\n        <\/div>\n        <div class=\"flex flex-col justify-start h-full p-8 2xl:p-12\">\n        <p class=\"is-style-label-black\">Customer Story<\/p>\n                    <h6 class=\"!text-xl\">HubHello digitises payments with seamless payment automation<\/h6>\n                            <p class=\"text-base leading-tight\">How Worldpay for Platforms is helping one of the leading early childhood education and care software providers, help others<\/p>\n                <div class=\"mt-auto\">\n            <a class=\"mt-10 btn btn-blue-outline\"\n                href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/hubhello\/\">Read more<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                    <div class=\"flex h-auto px-4 mt-5 swiper-slide\">\n                        <div class=\"flex flex-col w-full h-full overflow-hidden bg-white shadow-xl rounded-xl\">\n            <div class=\"px-6 py-0.5 bg-purple\">\n            <div class=\"flex items-center justify-center\">\n                <img decoding=\"async\" class=\"w-3\/4 h-auto sm:w-auto\" src=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/case-study-logo-2.png\"\n                    alt=\"\">\n            <\/div>\n        <\/div>\n        <div class=\"flex flex-col justify-start h-full p-8 2xl:p-12\">\n        <p class=\"is-style-label-black\">Customer Story<\/p>\n                    <h6 class=\"!text-xl\">Perfect Gym market expansion supported by a fully branded, seamless end-to-end payment experience<\/h6>\n                            <p class=\"text-base leading-tight\">How we helped the industry-leading gym management platform lift revenue and scale with ease<\/p>\n                <div class=\"mt-auto\">\n            <a class=\"mt-10 btn btn-blue-outline\"\n                href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/perfect-gym\/\">Read more<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                            <\/div>\n            <div class=\"flex flex-wrap items-end justify-between w-full px-4 mt-10 md:flex-nowrap\">\n                <div class=\"relative px-0 mb-4 md:mb-0 lg:pr-10\">\n                    <div class=\"swiper-pagination related-blogs-pagination swiper-pagination-blue\">\n                    <\/div>\n                <\/div>\n                                    <div class=\"flex justify-center w-full lg:justify-end md:w-auto\">\n                                                    <a class=\"btn btn-blue !no-underline\"\n                                href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/\">View all customer stories<\/a>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How a management platform for swim schools is making a splash with Worldpay for Platforms as its payments partner<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","class_list":["post-374","case-study","type-case-study","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SimplySwim: A stroke of genius with embedded payments | Worldpay for Platforms<\/title>\n<meta name=\"description\" content=\"How Simply Swim, a management platform for swim schools is making a splash with Worldpay for Platforms as its payments partner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SimplySwim: A stroke of genius with embedded payments\" \/>\n<meta property=\"og:description\" content=\"How Simply Swim, a management platform for swim schools is making a splash with Worldpay for Platforms as its payments partner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Worldpay for Platforms\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-07T02:22:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Untitled-design-81-850x340-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/customers\\\/simplyswim-case-study\\\/\",\"url\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/customers\\\/simplyswim-case-study\\\/\",\"name\":\"SimplySwim: A stroke of genius with embedded payments | Worldpay for Platforms\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/customers\\\/simplyswim-case-study\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/customers\\\/simplyswim-case-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/03\\\/Untitled-design-81-850x340-1.png\",\"datePublished\":\"2022-03-02T15:35:00+00:00\",\"dateModified\":\"2026-01-07T02:22:37+00:00\",\"description\":\"How Simply Swim, a management platform for swim schools is making a splash with Worldpay for Platforms as its payments partner.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/customers\\\/simplyswim-case-study\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/customers\\\/simplyswim-case-study\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/customers\\\/simplyswim-case-study\\\/#primaryimage\",\"url\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/03\\\/Untitled-design-81-850x340-1.png\",\"contentUrl\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/03\\\/Untitled-design-81-850x340-1.png\",\"width\":850,\"height\":340},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/customers\\\/simplyswim-case-study\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/customers\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SimplySwim: A stroke of genius with embedded payments\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/\",\"name\":\"Worldpay for Platforms\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/platforms.worldpay-bsh.securedataplatform.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SimplySwim: A stroke of genius with embedded payments | Worldpay for Platforms","description":"How Simply Swim, a management platform for swim schools is making a splash with Worldpay for Platforms as its payments partner.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/","og_locale":"en_US","og_type":"article","og_title":"SimplySwim: A stroke of genius with embedded payments","og_description":"How Simply Swim, a management platform for swim schools is making a splash with Worldpay for Platforms as its payments partner.","og_url":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/","og_site_name":"Worldpay for Platforms","article_modified_time":"2026-01-07T02:22:37+00:00","og_image":[{"width":850,"height":340,"url":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Untitled-design-81-850x340-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/","url":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/","name":"SimplySwim: A stroke of genius with embedded payments | Worldpay for Platforms","isPartOf":{"@id":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/#primaryimage"},"image":{"@id":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Untitled-design-81-850x340-1.png","datePublished":"2022-03-02T15:35:00+00:00","dateModified":"2026-01-07T02:22:37+00:00","description":"How Simply Swim, a management platform for swim schools is making a splash with Worldpay for Platforms as its payments partner.","breadcrumb":{"@id":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/#primaryimage","url":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Untitled-design-81-850x340-1.png","contentUrl":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Untitled-design-81-850x340-1.png","width":850,"height":340},{"@type":"BreadcrumbList","@id":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/simplyswim-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/"},{"@type":"ListItem","position":3,"name":"SimplySwim: A stroke of genius with embedded payments"}]},{"@type":"WebSite","@id":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/#website","url":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/","name":"Worldpay for Platforms","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-json\/wp\/v2\/case-study\/374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-json\/wp\/v2\/case-study\/374\/revisions"}],"wp:attachment":[{"href":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/wp-json\/wp\/v2\/media?parent=374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}