{"id":1555,"date":"2025-10-22T06:53:08","date_gmt":"2025-10-22T06:53:08","guid":{"rendered":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/?p=1555"},"modified":"2025-10-27T07:50:56","modified_gmt":"2025-10-27T07:50:56","slug":"embedded-payments-explained-everything-software-companies-need-to-know","status":"publish","type":"post","link":"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/blog\/embedded-payments-explained-everything-software-companies-need-to-know\/","title":{"rendered":"Embedded Payments explained: Everything software companies need to know"},"content":{"rendered":"<section class=\"blog-contents-block py-12 lg:py-24\" x-data=\"blogContents('what-are-embedded-payments', [&quot;what-are-embedded-payments&quot;,&quot;how-can-software-companies-embed-payments&quot;,&quot;embedded-vs-integrated-payments-whats-the-difference-between-referral-partnerships-payfac-and-payfac-as-a-service&quot;,&quot;what-are-the-benefits-of-embedded-payments&quot;,&quot;how-do-software-companies-make-money-with-embedded-payments&quot;,&quot;why-an-embedded-payments-provider-is-a-game-changer-for-software-companies&quot;,&quot;how-to-implement-an-embedded-payments-strategy-and-what-to-expect&quot;])\">\n    <div class=\"container relative\">\n        <div class=\"flex flex-wrap -mt-8 lg:-mx-4\">\n            <div class=\"order-1 w-full mt-8 lg:px-4 lg:flex-1 lg:order-0\">\n                <div class=\"acf-innerblocks-container\">\n\n<p>In a market shaped by fierce competition, emerging technologies, and dominating customer expectations, B2B software companies have evaluated many angles of differentiation to keep the attention of their customers. Among the most recent strategies proving successful for software companies is Embedded Payments. In fact,&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2022\/04\/27\/the-future-of-embedded-payments-what-the-consumer-centric-approach-means-for-banks-and-businesses\/?sh=c5c60a85f94b\">a recent report from IDC<\/a>&nbsp;estimates that by 2030, 74% of global digital payments will be processed through platforms owned by non-financial institutions, including software companies. Compared to other strategies to generate additional revenue streams, Embedded Payments offer a streamlined path for pulling in new income.<\/p>\n\n\n\n<p>But there\u2019s much more to Embedded Payments than their monetisation value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mb-0\" id=\"what-are-embedded-payments\">What are Embedded Payments?<\/h2>\n\n\n\n<p><a href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/blog\/embedded-payments-what-are-they-and-how-can-they-benefit-your-software-company\">Embedded Payments<\/a>&nbsp;are the integration of payment acceptance or payment processing into an existing software platform.<\/p>\n\n\n<div class=\"vidyard-embed-block relative pb-[56.25%] h-0 overflow-hidden bg-transparent max-w-full w-full rounded-xl shadow-2xl\"\n        id=\"vidyard-embed-block_134dbe16fa2031296fd45356ec0fc1b1\">\n        <iframe loading=\"lazy\" class=\"absolute top-0 left-0 bg-transparent opacity-1\" src=\"https:\/\/play.vidyard.com\/ZuBiYhQBo6KBv2d1dop6KD\"\n            allow=\"autoplay; fullscreen; picture-in-picture; camera; microphone; display-capture; clipboard-write\"\n            allowfullscreen=\"\" allowtransparency=\"true\" referrerpolicy=\"no-referrer-when-downgrade\" frameborder=\"0\"\n            height=\"100%\" width=\"100%\" scrolling=\"no\"><\/iframe>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading mb-0\">How can software companies embed payments?<\/h2>\n\n\n<div class=\"faqs-block\">\n<div class=\"faq-block pb-8 border-b\" id=\"faq-block_fe44b1f4cebb3edc4b4614f2b7c2eb62\"\n    :class=\"expanded ? 'border-black' : 'border-grey-200'\" x-data=\"faq()\">\n    <h4 class=\"flex items-center justify-between pt-8 pr-4 cursor-pointer\" x-on:click=\"expanded = !expanded\">\n        Payment facilitation-as-a-Service (PayFac-as-a-Service)\n        <svg class=\"flex-shrink-0 w-4 h-4 transition-colors duration-300 fill-purple\" viewBox=\"0 0 24 24\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path\n                d=\"m21 11.75c0-.414-.336-.75-.75-.75h-16.5c-.414 0-.75.336-.75.75s.336.75.75.75h16.5c.414 0 .75-.336.75-.75z\" \/>\n            <path class=\"transition-transform duration-300\"\n                d=\"m11.75 21c.414 0 .75-.336.75-.75v-16.5c0-.414-.336-.75-.75-.75s-.75.336-.75.75v16.5c0 .414.336.75.75.75z\"\n                transform-origin=\"center\" :class=\"!expanded ? 'rotate-0' : 'rotate-90'\" \/>\n        <\/svg>\n    <\/h4>\n    <div class=\"expandable-content\" x-show=\"expanded\" x-collapse x-cloak>\n        <div class=\"pt-4\">\n\n<p>A  PayFac-as-a-Service partner  provides the infrastructure needed to offer payments as a white-labeled solution for software companies looking to embed payments. Customers of software companies can fully experience embedded payment acceptance and brand continuity offered within a single platform. <\/p>\n\n\n\n<p>At the same time, they get the benefit of their payments partner managing the risk and compliance complexities associated with payment processing. If you\u2019re considering PayFac-as-a-Service for your company, there are a <a href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/blog\/5-key-questions-to-ask-when-considering-embedded-payments\">few questions you\u2019ll want to ask yourself, and we\u2019ve outlined them for you here<\/a>.<\/p>\n\n<\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading mb-0\" id=\"embedded-vs-integrated-payments-whats-the-difference-between-referral-partnerships-payfac-and-payfac-as-a-service\">What are the benefits of Embedded Payments?<\/h2>\n\n\n\n<p>We\u2019ve touch upon a few benefits of Embedded Payments throughout this blog already, but let\u2019s dive a little deeper into the advantages. Embedded Payments can be extremely rewarding (and lucrative) for software companies that embrace their potential, positively affecting things like the customer experience, brand stickiness, revenue, and more.<\/p>\n\n\n<div class=\"faqs-block\">\n<div class=\"faq-block pb-8 border-b\" id=\"faq-block_f42a1d8f6374923942e83bb1179239d3\"\n    :class=\"expanded ? 'border-black' : 'border-grey-200'\" x-data=\"faq()\">\n    <h4 class=\"flex items-center justify-between pt-8 pr-4 cursor-pointer\" x-on:click=\"expanded = !expanded\">\n        Gain greater control of the customer experience \n        <svg class=\"flex-shrink-0 w-4 h-4 transition-colors duration-300 fill-purple\" viewBox=\"0 0 24 24\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path\n                d=\"m21 11.75c0-.414-.336-.75-.75-.75h-16.5c-.414 0-.75.336-.75.75s.336.75.75.75h16.5c.414 0 .75-.336.75-.75z\" \/>\n            <path class=\"transition-transform duration-300\"\n                d=\"m11.75 21c.414 0 .75-.336.75-.75v-16.5c0-.414-.336-.75-.75-.75s-.75.336-.75.75v16.5c0 .414.336.75.75.75z\"\n                transform-origin=\"center\" :class=\"!expanded ? 'rotate-0' : 'rotate-90'\" \/>\n        <\/svg>\n    <\/h4>\n    <div class=\"expandable-content\" x-show=\"expanded\" x-collapse x-cloak>\n        <div class=\"pt-4\">\n\n<ul class=\"wp-block-list\">\n<li>With Embedded Payments, software companies are granted a greater level of control over the payment experience.<\/li>\n\n\n\n<li>This provides the opportunity to remove points of friction, maintain brand continuity, and deliver a seamless experience.<\/li>\n<\/ul>\n\n<\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"faq-block pb-8 border-b\" id=\"faq-block_487f536e20207b55f217945e6a029461\"\n    :class=\"expanded ? 'border-black' : 'border-grey-200'\" x-data=\"faq()\">\n    <h4 class=\"flex items-center justify-between pt-8 pr-4 cursor-pointer\" x-on:click=\"expanded = !expanded\">\n        Boost user acquisition and retention\n        <svg class=\"flex-shrink-0 w-4 h-4 transition-colors duration-300 fill-purple\" viewBox=\"0 0 24 24\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path\n                d=\"m21 11.75c0-.414-.336-.75-.75-.75h-16.5c-.414 0-.75.336-.75.75s.336.75.75.75h16.5c.414 0 .75-.336.75-.75z\" \/>\n            <path class=\"transition-transform duration-300\"\n                d=\"m11.75 21c.414 0 .75-.336.75-.75v-16.5c0-.414-.336-.75-.75-.75s-.75.336-.75.75v16.5c0 .414.336.75.75.75z\"\n                transform-origin=\"center\" :class=\"!expanded ? 'rotate-0' : 'rotate-90'\" \/>\n        <\/svg>\n    <\/h4>\n    <div class=\"expandable-content\" x-show=\"expanded\" x-collapse x-cloak>\n        <div class=\"pt-4\">\n\n<ul class=\"wp-block-list\">\n<li>By creating the ideal customer experience through an Embedded Payments strategy, software companies can drive deeper customer engagement within their platform.<\/li>\n\n\n\n<li>Embedded Payments can fill the feature and functionality gaps of payment acceptance, giving customers more reason to rely on the platform to address every need of their business.<\/li>\n\n\n\n<li>Rather than sending customers to accept and manage payments with systems outside of your platform, they can enjoy the streamline experience of staying directly within your software walls, managing the entirety of their business all from one place.<\/li>\n\n\n\n<li>The added value of offering a unified customer experience enhances the overall appeal of your platform, resulting in a <a href=\"https:\/\/a16z.com\/fintech-scales-vertical-saas\/\">more profitable subscriber base<\/a>.<\/li>\n<\/ul>\n\n<\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"faq-block pb-8 border-b\" id=\"faq-block_d93da15f029bf4953cae8180d096d3dc\"\n    :class=\"expanded ? 'border-black' : 'border-grey-200'\" x-data=\"faq()\">\n    <h4 class=\"flex items-center justify-between pt-8 pr-4 cursor-pointer\" x-on:click=\"expanded = !expanded\">\n        Access valuable insights\n        <svg class=\"flex-shrink-0 w-4 h-4 transition-colors duration-300 fill-purple\" viewBox=\"0 0 24 24\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path\n                d=\"m21 11.75c0-.414-.336-.75-.75-.75h-16.5c-.414 0-.75.336-.75.75s.336.75.75.75h16.5c.414 0 .75-.336.75-.75z\" \/>\n            <path class=\"transition-transform duration-300\"\n                d=\"m11.75 21c.414 0 .75-.336.75-.75v-16.5c0-.414-.336-.75-.75-.75s-.75.336-.75.75v16.5c0 .414.336.75.75.75z\"\n                transform-origin=\"center\" :class=\"!expanded ? 'rotate-0' : 'rotate-90'\" \/>\n        <\/svg>\n    <\/h4>\n    <div class=\"expandable-content\" x-show=\"expanded\" x-collapse x-cloak>\n        <div class=\"pt-4\">\n\n<ul class=\"wp-block-list\">\n<li>Embedding payments often creates pathways to access data that can help generate actionable insights. With detailed purchasing data at their fingertips, software companies can optimise their offerings, more effectively address needs within their user base, and even prevent issues related to payment fraud.<\/li>\n<\/ul>\n\n<\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"faq-block pb-8 border-b\" id=\"faq-block_d7d08ec575a1194ccdacd4aaa21bd5d8\"\n    :class=\"expanded ? 'border-black' : 'border-grey-200'\" x-data=\"faq()\">\n    <h4 class=\"flex items-center justify-between pt-8 pr-4 cursor-pointer\" x-on:click=\"expanded = !expanded\">\n        Get dedicated support\n        <svg class=\"flex-shrink-0 w-4 h-4 transition-colors duration-300 fill-purple\" viewBox=\"0 0 24 24\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path\n                d=\"m21 11.75c0-.414-.336-.75-.75-.75h-16.5c-.414 0-.75.336-.75.75s.336.75.75.75h16.5c.414 0 .75-.336.75-.75z\" \/>\n            <path class=\"transition-transform duration-300\"\n                d=\"m11.75 21c.414 0 .75-.336.75-.75v-16.5c0-.414-.336-.75-.75-.75s-.75.336-.75.75v16.5c0 .414.336.75.75.75z\"\n                transform-origin=\"center\" :class=\"!expanded ? 'rotate-0' : 'rotate-90'\" \/>\n        <\/svg>\n    <\/h4>\n    <div class=\"expandable-content\" x-show=\"expanded\" x-collapse x-cloak>\n        <div class=\"pt-4\">\n\n<ul class=\"wp-block-list\">\n<li>When you establish a partnership with an Embedded Payments provider, it\u2019s not just a matter of handing off your payment acceptance to a vendor. You\u2019re also supported with the expertise, consultation, and white-glove level of customer service provided by payments experts ready to guide you through your full Embedded Payments journey \u2014 no matter what stage you\u2019re at.<\/li>\n<\/ul>\n\n<\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"faq-block pb-8 border-b\" id=\"faq-block_10f88340e59ad7b119be31a00e0f0976\"\n    :class=\"expanded ? 'border-black' : 'border-grey-200'\" x-data=\"faq()\">\n    <h4 class=\"flex items-center justify-between pt-8 pr-4 cursor-pointer\" x-on:click=\"expanded = !expanded\">\n        Generate new revenue streams\n        <svg class=\"flex-shrink-0 w-4 h-4 transition-colors duration-300 fill-purple\" viewBox=\"0 0 24 24\"\n            xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path\n                d=\"m21 11.75c0-.414-.336-.75-.75-.75h-16.5c-.414 0-.75.336-.75.75s.336.75.75.75h16.5c.414 0 .75-.336.75-.75z\" \/>\n            <path class=\"transition-transform duration-300\"\n                d=\"m11.75 21c.414 0 .75-.336.75-.75v-16.5c0-.414-.336-.75-.75-.75s-.75.336-.75.75v16.5c0 .414.336.75.75.75z\"\n                transform-origin=\"center\" :class=\"!expanded ? 'rotate-0' : 'rotate-90'\" \/>\n        <\/svg>\n    <\/h4>\n    <div class=\"expandable-content\" x-show=\"expanded\" x-collapse x-cloak>\n        <div class=\"pt-4\">\n\n<ul class=\"wp-block-list\">\n<li>As we\u2019ve mentioned before, one of the biggest draws to embed payments into a software platform is the opportunity to generate additional streams of revenue. According to <a href=\"https:\/\/www.bain.com\/insights\/riding-the-new-wave-of-integrated-payments\/\">Bain and Company<\/a>, there is $35 trillion in payments that software companies have the opportunity to address by integrating payments into their systems.<\/li>\n<\/ul>\n\n<\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n<p>Despite the known advantages to embedding payments, there is no shortage of Embedded Payments myths floating around. So, chances are if you\u2019re thinking it, we\u2019ve probably heard it. In fact, we\u2019ve had many myth-busting conversations over the years with our software company customers and on our&nbsp;<a href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/resources\/?ftype=resource-library&amp;amp;at%5B%5D=podcast\">PayFAQ: The Embedded Payments podcast<\/a>, discussing everything from security concerns to being locked into a single payments monetization model. Allow us to ease your mind and demystify Embedded Payments for you by&nbsp;<a href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/blog\/software-payment-myths-busted\">reading our software payment myths blog post<\/a>. We\u2019d hate to see these common misconceptions hold you back from growing with Embedded Payments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mb-0\" id=\"how-do-software-companies-make-money-with-embedded-payments\">How do software companies make money with Embedded Payments?<\/h2>\n\n\n\n<p>Software companies are becoming increasingly more aware of the massive revenue opportunity that exists by monetising payments within their platform, but how are they making money with Embedded Payments? <br><br>In this blog<a href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/blog\/turn-your-transactions-into-profits-with-embedded-payments\/\"> '<\/a><strong><a href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/blog\/turn-your-transactions-into-profits-with-embedded-payments\/\">Turn your transactions into profits with embedded payments\",<\/a> <\/strong>will give you clearer sense of where the revenue sharing opportunity lies for software companies who embed payments.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading mb-0\" id=\"why-an-embedded-payments-provider-is-a-game-changer-for-software-companies\">Why an Embedded Payments provider is a game changer for software companies<\/h2>\n\n\n\n<p>Software companies are adding Embedded Payments to their platform for a variety of reasons, including the ability to deliver a more seamless and desirable customer experience, grow revenue, and enhance security, just to name a few. But navigating the world of digital payments can be a tricky business, which is why partnering with an Embedded Payments provider is critical to success. Regardless of the Embedded Payments model that makes sense for your business, a strategic partner will provide you with the clear roadmap to meet (and exceed) your goals.<\/p>\n\n\n<div class=\"quote-block first:mt-0 mt-5 mb-5\">\n    <svg class=\"w-[138px] min-w-[138px]\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 138 97\" fill=\"none\">\n        <g clip-path=\"url(#quote-clip-path)\">\n            <path fill=\"#A18CDE\"\n                d=\"m5.1 90.95 8.5-50.433c.756-4.345 2.644-7.745 5.667-10.2 3.022-2.645 6.894-3.967 11.616-3.967h12.184v64.6H5.1Zm51 0 8.5-50.433c.756-4.345 2.644-7.745 5.667-10.2 3.022-2.645 6.894-3.967 11.616-3.967h12.184v64.6H56.1Z\" \/>\n        <\/g>\n        <defs>\n            <clipPath id=\"quote-clip-path\">\n                <path fill=\"#fff\" d=\"M0 0h138v97H0z\" \/>\n            <\/clipPath>\n        <\/defs>\n    <\/svg>\n    <div class=\"acf-innerblocks-container\">\n\n<p class=\"has-3-xl-font-size\" style=\"font-style:italic;font-weight:400\">The flexibility of Embedded Payments has definitely made an impact on the lives of families using HubHello. We were able to create a seamless experience for the end user because of the modern API solutions. They\u2019re really easy.<\/p>\n\n<\/div>\n            <div class=\"flex flex-wrap mt-8\">\n            <p class=\"!mt-0\">\n                                    CEO\n                                            <span class=\"px-0.5\">|<\/span>\n                                                                        <span class=\"font-semibold\">HubHello<\/span>\n                            <\/p>\n        <\/div>\n            <\/div>\n\n\n\n<p>Take HubHello, a leading early childhood education and care platform in Australia. HubHello uses Worldpay for Platforms to embed payments directly into their software. The solution gave HubHello the benefits of a full payments facilitator without the time and compliance burden of building and maintaining the infrastructure in-house. David Salajan, CEO of HubHello, said, \u201cThe team was easy to talk to, and from the technical front, they were willing to adopt their technology to suit our needs, which was very attractive to us.\u201d<\/p>\n\n\n\n<p>HubHello added Worldpay for Platforms in order to simplify payments for families and streamline collections for services. The platform supports more than 6,000 early childhood services and over 200,000 families nationwide, and the integrated payments experience removed paper direct debit forms and manual data entry, replacing them with a seamless, fully online flow. Families can update payment methods, make payments, and manage details via web or mobile, while services benefit from automated collections and improved cash flow.<\/p>\n\n\n\n<p>Since launching the integration, HubHello has expanded its use of payments beyond childcare fees. Their feedAustralia program can buy groceries for services, and a new shopping experience will let services and families purchase learning resources and supplies directly through the platform. David added, \u201cThe tools that you get right off the shelf \u2013 billing, maintaining client records, etc. \u2013 are plug-and-play ready to go.\u201d<\/p>\n\n\n\n<div class=\"wp-block-custom-container bg-transparent mt-4 mb-0 pt-12 pb-12\" style=\"background-image:url(https:\/\/platforms.worldpay-bsh.securedataplatform.com\/wp-content\/uploads\/2025\/01\/Mask-group.png);background-size:cover\"><div class=\"container\"><div class=\"columns-block max-w-2000\" id=\"columns-block_5b995d9ad651fb1557ff5292163fae5d\">\n    <div class=\"flex flex-wrap columns-block-container -mx-5 -mt-12 justify-start\">\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-full lg:w-full xl:w-full\"\n    id=\"column-block_4f1c05b04e157445c57324d916d4397b\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-start justify-start\">\n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color mb-0 wp-elements-1efa10258d6633d4dfd3abf5acce2a78\" id=\"h-for-even-more-real-life-embedded-payments-success-stories\">For even more real-life Embedded Payments success stories<\/h2>\n\n<\/div>\n<\/div>\n\n\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-full lg:w-full xl:w-full\"\n    id=\"column-block_4f1c05b04e157445c57324d916d4397b\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-start justify-start\">\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/\">Read our&nbsp;transformation stories<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading mb-0\" id=\"how-to-implement-an-embedded-payments-strategy-and-what-to-expect\">How to implement an Embedded Payments strategy and what to expect<\/h2>\n\n\n\n<p>Embedded Payments can open doors for software companies, delivering opportunities to:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-coral-tickbox\">\n<li>Generate new revenue streams<\/li>\n\n\n\n<li>Take control of their payment experience<\/li>\n\n\n\n<li>Create greater long-term value for their customers<\/li>\n<\/ul>\n\n\n\n<p>Implementing an effective&nbsp;Embedded Payments strategy&nbsp;begins with understanding the options and identifying the model that best aligns with your business goals, customer needs, available resources, payments knowledge, and appetite for risk and responsibility. <\/p>\n\n\n\n<p>We\u2019ve covered a lot in this blog post. So, if you walk away with anything let it be this. Embedded Payments provides software companies with easy transactions and potential profit boosts\u2014all in one place.<\/p>\n\n\n\n<p>Have we piqued your interest? To learn more about the different models of Embedded Payments and discover which model might be best for your current and future growth goals, check out our eBook:&nbsp;<a href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/resources\/ebook\/complete-guide-to-embedded-payments\/\"><em>A complete guide to Embedded Payments<\/em><\/a>.<\/p>\n\n\n\n<div class=\"wp-block-custom-container bg-transparent mt-4 mb-0 pt-12 pb-12\" style=\"background-image:url(https:\/\/platforms.worldpay-bsh.securedataplatform.com\/wp-content\/uploads\/2025\/01\/Mask-group.png);background-size:cover\"><div class=\"container\"><div class=\"columns-block max-w-2000\" id=\"columns-block_5b995d9ad651fb1557ff5292163fae5d\">\n    <div class=\"flex flex-wrap columns-block-container -mx-5 -mt-12 justify-start\">\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-full lg:w-full xl:w-full\"\n    id=\"column-block_4f1c05b04e157445c57324d916d4397b\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-start justify-start\">\n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color mb-0 wp-elements-d358557d8b30c52be3f091b1132db26a\" id=\"h-the-complete-guide-to-embedded-payments\">The Complete Guide to Embedded Payments<\/h2>\n\n<\/div>\n<\/div>\n\n\n<div class=\"column-block flex flex-col mt-12 px-5  w-full md:w-full lg:w-full xl:w-full\"\n    id=\"column-block_4f1c05b04e157445c57324d916d4397b\" >\n    <div class=\"flex flex-col flex-grow rounded-xl relative  bg-transparent items-start justify-start\">\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/resources\/ebook\/complete-guide-to-embedded-payments\" target=\"_blank\" rel=\"noreferrer noopener\">Download now<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div>\n            <\/div>\n            <div class=\"w-full mt-8 lg:px-4 lg:max-w-96 lg:order-1\">\n                <div class=\"w-full lg:sticky lg:top-36\">\n                                                                <div class=\"w-full p-6 bg-purple-200 rounded-lg\">\n                            <p class=\"font-bold text-[17px] mb-3 lg:text-[25px]\">\n                                Table of Contents\n                            <\/p>\n                            <div class=\"blog-contents-container\">\n                                                                    <a class=\"relative flex w-full py-4 !no-underline\" href=\"#what-are-embedded-payments\"\n                                        x-on:click.prevent=\"changeTab('what-are-embedded-payments')\">\n                                        <span\n                                            class=\"mr-4\">01\n                                        <\/span>\n                                        What are Embedded Payments?\n                                        <span\n                                            class=\"absolute bottom-0 transition-all duration-300 left-0 w-full h-[1px] bg-grey\"\n                                            :class=\"tab === 'what-are-embedded-payments' ?\n                                                'bg-purple h-[3px]' :\n                                                'bg-grey'\">\n                                        <\/span>\n                                    <\/a>\n                                                                    <a class=\"relative flex w-full py-4 !no-underline\" href=\"#how-can-software-companies-embed-payments\"\n                                        x-on:click.prevent=\"changeTab('how-can-software-companies-embed-payments')\">\n                                        <span\n                                            class=\"mr-4\">02\n                                        <\/span>\n                                        How can software companies embed payments?\n                                        <span\n                                            class=\"absolute bottom-0 transition-all duration-300 left-0 w-full h-[1px] bg-grey\"\n                                            :class=\"tab === 'how-can-software-companies-embed-payments' ?\n                                                'bg-purple h-[3px]' :\n                                                'bg-grey'\">\n                                        <\/span>\n                                    <\/a>\n                                                                    <a class=\"relative flex w-full py-4 !no-underline\" href=\"#embedded-vs-integrated-payments-whats-the-difference-between-referral-partnerships-payfac-and-payfac-as-a-service\"\n                                        x-on:click.prevent=\"changeTab('embedded-vs-integrated-payments-whats-the-difference-between-referral-partnerships-payfac-and-payfac-as-a-service')\">\n                                        <span\n                                            class=\"mr-4\">03\n                                        <\/span>\n                                        PayFac-as-a-Service explained\n                                        <span\n                                            class=\"absolute bottom-0 transition-all duration-300 left-0 w-full h-[1px] bg-grey\"\n                                            :class=\"tab === 'embedded-vs-integrated-payments-whats-the-difference-between-referral-partnerships-payfac-and-payfac-as-a-service' ?\n                                                'bg-purple h-[3px]' :\n                                                'bg-grey'\">\n                                        <\/span>\n                                    <\/a>\n                                                                    <a class=\"relative flex w-full py-4 !no-underline\" href=\"#what-are-the-benefits-of-embedded-payments\"\n                                        x-on:click.prevent=\"changeTab('what-are-the-benefits-of-embedded-payments')\">\n                                        <span\n                                            class=\"mr-4\">04\n                                        <\/span>\n                                        What are the benefits of Embedded Payments?\n                                        <span\n                                            class=\"absolute bottom-0 transition-all duration-300 left-0 w-full h-[1px] bg-grey\"\n                                            :class=\"tab === 'what-are-the-benefits-of-embedded-payments' ?\n                                                'bg-purple h-[3px]' :\n                                                'bg-grey'\">\n                                        <\/span>\n                                    <\/a>\n                                                                    <a class=\"relative flex w-full py-4 !no-underline\" href=\"#how-do-software-companies-make-money-with-embedded-payments\"\n                                        x-on:click.prevent=\"changeTab('how-do-software-companies-make-money-with-embedded-payments')\">\n                                        <span\n                                            class=\"mr-4\">05\n                                        <\/span>\n                                        How do software companies make money with Embedded Payments?\n                                        <span\n                                            class=\"absolute bottom-0 transition-all duration-300 left-0 w-full h-[1px] bg-grey\"\n                                            :class=\"tab === 'how-do-software-companies-make-money-with-embedded-payments' ?\n                                                'bg-purple h-[3px]' :\n                                                'bg-grey'\">\n                                        <\/span>\n                                    <\/a>\n                                                                    <a class=\"relative flex w-full py-4 !no-underline\" href=\"#why-an-embedded-payments-provider-is-a-game-changer-for-software-companies\"\n                                        x-on:click.prevent=\"changeTab('why-an-embedded-payments-provider-is-a-game-changer-for-software-companies')\">\n                                        <span\n                                            class=\"mr-4\">06\n                                        <\/span>\n                                        Why an Embedded Payments provider is a game changer for software companies\n                                        <span\n                                            class=\"absolute bottom-0 transition-all duration-300 left-0 w-full h-[1px] bg-grey\"\n                                            :class=\"tab === 'why-an-embedded-payments-provider-is-a-game-changer-for-software-companies' ?\n                                                'bg-purple h-[3px]' :\n                                                'bg-grey'\">\n                                        <\/span>\n                                    <\/a>\n                                                                    <a class=\"relative flex w-full py-4 !no-underline\" href=\"#how-to-implement-an-embedded-payments-strategy-and-what-to-expect\"\n                                        x-on:click.prevent=\"changeTab('how-to-implement-an-embedded-payments-strategy-and-what-to-expect')\">\n                                        <span\n                                            class=\"mr-4\">07\n                                        <\/span>\n                                        How to implement an Embedded Payments strategy and what to expect\n                                        <span\n                                            class=\"absolute bottom-0 transition-all duration-300 left-0 w-full h-[1px] bg-grey\"\n                                            :class=\"tab === 'how-to-implement-an-embedded-payments-strategy-and-what-to-expect' ?\n                                                'bg-purple h-[3px]' :\n                                                'bg-grey'\">\n                                        <\/span>\n                                    <\/a>\n                                                            <\/div>\n                        <\/div>\n                                        <div class=\"flex flex-wrap items-center w-full gap-2 p-6\">\n                        <p class=\"!mb-0\">Share:<\/p>\n                        <div class=\"flex items-center gap-y-2 gap-x-4\">\n                            <a 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class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>The in\u2011person payments opportunity: How card\u2011present payments boost SaaS revenue<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/blog\/the-in-person-payments-opportunity\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>Integrated vs. embedded payments: The strategic decision for vertical SaaS<\/h5>\n                <div class=\"mt-4\">\n            <p class=\"text-base leading-tight line-clamp-3\">Integrated and embedded payments may sound similar, but they differ significantly in ownership, monetisation, and impact on vertical SaaS growth.<\/p>\n        <\/div>\n        <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/blog\/integrated-vs-embedded-payments\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            case-study<\/p>\n                <h5>Powering seamless fitness experiences with embedded payments at Xoda<\/h5>\n                <div class=\"mt-4\">\n            <p class=\"text-base leading-tight line-clamp-3\">How Worldpay for Platforms is supporting Xoda in transforming the way fitness businesses engage, charge, and grow<\/p>\n        <\/div>\n        <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/xoda\/\">Learn more<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            video<\/p>\n                <h5>Growth Journey for Platform Partners<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/resources\/videos\/growth-journey-for-platform-partners\/\">Watch now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            video<\/p>\n                <h5>Revenue Opportunity for Partners<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/resources\/videos\/revenue-opportunity-for-partners\/\">Watch now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                            <\/div>\n            <div class=\"flex flex-wrap items-end justify-between w-full px-4 mt-10 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style=\"background-image:url(\/wp-content\/uploads\/2025\/01\/cards-bg2.png);background-size:cover\"><div class=\"container\">\n<h2 class=\"wp-block-heading mb-0\" id=\"h-explore-more-blogs\">Explore more blogs<\/h2>\n\n\n<div class=\"related-blogs-block -mx-4 first:mt-0 mt-10\" id=\"related-blogs-block_7dfca5272aa9d154ed9a48033cde41a8\">\n        <div class=\"swiper related-blogs-swiper\">\n            <div class=\"swiper-wrapper\">\n                                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            ebook<\/p>\n                <h5>Vertical SaaS: Miss the moment, miss the market<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/resources\/ebook\/power-of-vertical-saas\/\">Download now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>The in\u2011person payments opportunity: How card\u2011present payments boost SaaS revenue<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/blog\/the-in-person-payments-opportunity\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            Blog post<\/p>\n                <h5>Integrated vs. embedded payments: The strategic decision for vertical SaaS<\/h5>\n                <div class=\"mt-4\">\n            <p class=\"text-base leading-tight line-clamp-3\">Integrated and embedded payments may sound similar, but they differ significantly in ownership, monetisation, and impact on vertical SaaS growth.<\/p>\n        <\/div>\n        <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/blog\/integrated-vs-embedded-payments\/\">Read now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            case-study<\/p>\n                <h5>Powering seamless fitness experiences with embedded payments at Xoda<\/h5>\n                <div class=\"mt-4\">\n            <p class=\"text-base leading-tight line-clamp-3\">How Worldpay for Platforms is supporting Xoda in transforming the way fitness businesses engage, charge, and grow<\/p>\n        <\/div>\n        <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/customers\/xoda\/\">Learn more<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            video<\/p>\n                <h5>Growth Journey for Platform Partners<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/resources\/videos\/growth-journey-for-platform-partners\/\">Watch now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                        <div class=\"flex h-auto px-4 mt-5 swiper-slide\" >\n                        <div class=\"flex flex-col justify-start flex-1 w-full h-full p-8 bg-white shadow-xl rounded-xl 2xl:p-12\">\n            <p class=\"text-base font-light text-black uppercase\">\n            video<\/p>\n                <h5>Revenue Opportunity for Partners<\/h5>\n            <div class=\"mt-auto\">\n        <a class=\"mt-10 btn btn-blue-outline !no-underline\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/resources\/videos\/revenue-opportunity-for-partners\/\">Watch now<\/a>\n    <\/div>\n<\/div>\n                    <\/div>\n                            <\/div>\n            <div class=\"flex flex-wrap items-end justify-between w-full px-4 mt-10 md:flex-nowrap\">\n                <div class=\"relative px-0 mb-4 md:mb-0 lg:pr-10\">\n                    <div class=\"swiper-pagination related-blogs-pagination swiper-pagination-blue\">\n                    <\/div>\n                <\/div>\n                                    <div class=\"flex justify-center w-full lg:justify-end md:w-auto\">\n                        <a class=\"btn btn-blue !no-underline\" href=\"https:\/\/platforms.worldpay-bsh.securedataplatform.com\/en\/resources\/\">View all resources<\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[8],"tags":[],"topic":[],"class_list":["post-1555","post","type-post","status-publish","format-standard","hentry","category-blog-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Embedded Payments explained: Everything software companies need to know | Worldpay for Platforms<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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